“Flying”, which is the nickname people gave Michael Jordan. Not only because of his amazing bounce, often making incredible things in the field, but also because of his feet, Air Jordan 1. “Air Jordan“, which is nike the Jordan signature shoe released the name of the agency. Not only reflect the shoes of the technology process, but also can reflect the style of Michael Jordan play. While in 1984 that launched during Thanksgiving ad, then a lot of people left a deep impression. First of all, from the air, overlooking the Chicago scene overview, along came the sound of roaring engines, Jordan ran into the camera in slow motion, the hands to catch a basketball, dribbling to the basket, the legs begin in one hand and holding basketball in one hand and straight toward the Under the front of the ball into the buckle.

Jordan wonderful stadium nike outstanding performance coupled with advertising, so performance is not great Air Jordan 1 has achieved great success. This pair of shoes in 1985, sales of 130 million U.S. dollars! The second year in September, Air Jordan 1 has sold 230 million pairs of shoes in history as a miracle.

Nike put the Jordan’s exciting action on the pitch clips together, accompanied by a song called “Jump” in English. I think it can be regarded as an early music MV. In the news conference, Michael looks a little uncomfortable. No wonder, he has not had contact with this business occasions. The entire conference, I have been looking at Michael’s face, his facial muscles are always stiff. No smile, maybe he really meant was something else.

Soon after, nike tailored to the first paragraph of his trapeze boots. However, basketball is a collective exercise stress, when the move caused some controversy. Bulls general manager Rod Thorn (now the Nets general manager) and I talked on this matter, “Michael is a basketball player, not a tennis player, too much emphasis on individual not OK.” He is not unreasonable to say , at the time the impression that only tennis, boxing, personal project have special equipment, a basketball team of all athletes should be uniform dress.